Description

Since 2004, HIMSS has surveyed the Nursing Informatics Community to gain an understanding of the role and responsibilities of the informatics nurse professional.  The survey is the only Nursing Informatics Workforce survey within the industry capturing professional status, practice trends while identifying changes occurring over the last fifteen years and has validation for three years. This year, the HIMSS 2020 Nursing Informatics Workforce Survey explores job titles, salary requirements, education and training, career satisfaction and barriers to success. The results are used in aggregate reporting purposes by stakeholder groups including DOL (Department of Labor), NLM (National Library of Medicine), ANA (American Nurses Association), NCSBN (National Council of State Boards of Nursing), multiple universities, HR recruiting firms, provider organizations and nursing specialty organizations. The results of the Survey will debut at HIMSS20, with numerous distribution points globally.

Target Audience

Consistent with past HIMSS Nursing Informatics Workforce Survey studies, this year’s effort will once again garner the insights from nursing informatics professionals, nursing informatics executives/CNIOs; nursing leadership involved in technology and larger applicability to nursing audience

Survey Engagement Strategy

HIMSS will employ a variety of sources to engage targeted survey participants including the following:

• HIMSS Memberships (Individual, Corporate and Organizational Affiliate ( ~80,000)
• HIMSS Communities eNewsletters
• HIMSS Nursing Informatics Community (8,000)
• HIMSS non-profit partners (nursing specialty and nursing affiliated organizations)
• Alliance for Nursing Informatics membership organizations

Survey Timing

The 2020 HIMSS Nursing Informatics Workforce Survey is scheduled to be released in the Fall of 2019 per the following timeline:

• August 2019:  begin survey development
• September 2019:  finalize survey instrument
• October 2019:  begin data collection
• December 2019: begin data analysis
• January 2020:  first draft of report due
• February 2020:  finalize report
• March 2020:  release report and begin supportive marketing campaign in conjunction with HIMSS Global Conference

Sponsor Benefits

Thought Leadership, Contribution to Nursing & Brand Awareness

• Survey results debut at HIMSS20 Nursing Informatics Symposium
• News item created in collaboration with sponsor announcing full survey findings via BusinessWire, inclusion in HIMSSconference.org & Daily News by HIMSS SME Leadership (REACH: 43,000+)
• Survey findings collateral shared during Nursing Informatics Symposium Monday March 9, 2020 to include sponsor recognition on walk in slide & executive summary distribution (REACH: 250 HIMSS20 attendees and Nursing Informatics audience)
• Final report will remain on the HIMSS web site as a resource with attribution to the sponsor.  The report will be housed in the resource area of the Nursing Informatics website. https://www.himss.org/ni-workforce-survey (REACH: 8,000 visits annually)
• Survey Results will be presented with HIMSS Nursing Leadership and sponsor nursing SME as part of HIMSS Celebration of National Nurses Week webinar series; approx. 800 attendees. Sponsor will receive GDPR compliant registration list with contact name, organization and title. [REACH: nursing audience & nursing informatics executives/leaders]
• Prominent recognition of sponsor as partner of HIMSS 2020 Nursing Informatics Workforce Survey in partnership with XYZ on himss.org survey deliverables, in presentations, media, peer-reviewed research, infographic, etc where ever survey results are distributed. HIMSS staff will provide electronic reports semi-annually on uptake & impact. Examples of news distribution listed in next bullet. [REACH: nursing informatics, nursing research, contribution to nursing knowledge]
• Inclusion of sponsor name in HIMSS news item, which is distributed by HIMSS to the following news outlets.
• All reporters registered for HIMSS20  ~ 150
• The HIMSS Weekly Insider (weekly audience reach of 55,250 individuals).
• The HIMSS Nursing Informatics Community (8,000 members)
• News Item on the Alliance for Nursing Informatics Website (20,000 members represented from 26 members)

Lead Generation

• Contact information of those registered for webinar presentation during National Nurses Week 2020.  Sponsor will receive GDPR compliant registration list with contact name, organization and title.

Additional Opportunities

• Sponsor executive nurse leader to moderate presentation by a HIMSS Nursing Informatics subject matter expert (SME) on the findings of the 2020 HIMSS Nursing Informatics Workforce Survey during National Nurses Week (May 2020).

Investment

GL Code:  1082-417000