Description

Attendees will step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations that are transforming the customer foodservice experience.  A huge success in 2024, it is back in 2025. Watch the 2024 recap video. 

Michelin Sponsorship Options

Standard Michelin Sponsorship - $50,000 - per single sponsor
Integrate your technology into a pre-determined activation and demonstrate it in a real life scenario (ie., c-store, restaurant, drive-thru or grab & go).

Custom Michelin Sponsorship - $200,000 - split among up to 5 partners within the activation
Reserve an entire activation space and create your own experience. Be as creative as you want, bring partners in and integrate future forward tech to create an amazing real-life experience of your choice – enabling you to showcase the tech as customers would experience it.

Sponsor Benefits

All Standard and Custom Michelin Sponsors receive the benefits listed below: 

• Logo on designated landing pages on event website where Zone is featured 
• Recognition in press release promoting the Foodservice Innovation Zone and activations 
• Recognition in social media promotions 
• Recognition in attendee update(s) that feature the Zone
• Sponsor recognition in all pre-show promotion of the Zone

• Technology integrated into an activation area 
• Logo recognition on banner(s) within Zone 
• Sponsor logo on Column Wrap(s) inside Zone 
• One (1) 3’x3’ floor cling with sponsor logo featured in Zone aisle. 
• Activations featured on dedicated Foodservice Innovation Zone media tour 
• Logo on event mobile app. page where activation is promoted 
• NRF-designed promotional pieces (with sponsor logos) for sponsors to share with clients/customers/buyers 
• Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show 
• Five (5) Full Conference passes to Retail’s Big Show for sponsor employees 

• Logo on recap/highlight webpage
• Access to the NRF25 opt in list for one-time communication (email or postal)
  
  

If your product requires a partner to function (software, hardware etc.), we welcome them at no fee. This does not include any branding or benefits. 

• Logos (2) | DUE: ASAP | SUBMIT LOGOS HERE
  
  • 1 full-color logo as high-resolution vector file (.eps or .pdf).
    
• 1 single-color (black or white) logo as high-resolution vector file (.eps or .pdf).

Sponsor-designed graphics due: Wednesday, October 23, 2024  | SUBMIT ARTWORK HERE 

• sponsor-designed (1) 3’ x 3’ floor tiles within the Foodservice Innovation Zone