Streetlamp Banners provide one of the most cost-effective ways to target large audiences on busy streets and roads. The Gaslamp Quarter area is a big draw for attendees. In addition to being home to Petco Field, it is the primary area for key housing, dining and shopping. It is located across the street from the San Diego Convention Center.
These banners are visible to arriving and circulating attendees. NOTE: These banners are intended to publicize an event of citywide importance, such as a convention in San Diego; not to advertise a particular product. Only 5% of the total advertising space (including logos, product information) is set aside to feature your sponsor name, logo or text. All copy must be approved by the city prior to contracting. Prices vary by location. Custom proposal required.
All placement of BIO show elements is subject to change. Signs may be placed on hold for 10 business days until February 27, 2026. Within 10 days, your Account Manager will issue a contract for signature for the sign to remain on hold. Starting in March, signs can be placed on hold for 3 business days following the same procedure. The deadline to sign a contract is May 1, 2026, however, the deadline to submit graphics for physical signs to BIO’s vendor Freeman is April 15, 2026, and the deadline to approve the artwork to print with BIO/Freeman is April 22, 2026. After April 22, the physical sign’s printing is subject to a late production fee of 20% of the sign’s listed sales price. The deadline for to submit graphics digital signs will be Spring 2026. After the deadline, the digital sign’s production is subject to a late production fee of 20% of the sign’s listed sales price. All signage content must abide by BIO’s content guidelines and the SDCC content guidelines.
