Barricade banners are street-level walls across from the San Diego Convention Center. Large urban fences allow for a more continual brand messaging, encompassing an extended surface area.
San Diego offers 4 different cross street locations where branded barricade banners can be used throughout your event.
Market St & Harbor Drive
Front St & Harbor Drive
1st Ave & Harbor Drive
5th Ave & Harbor Drive (Gaslamp Station)
Targeted locations at each major intersection along Harbor Drive allows brand advertising with repeated exposure to attendees across a 1 mi stretch. There are four (4) banners at each intersection. Prices vary by location. Custom proposal required.
All placement of BIO show elements is subject to change. Signs may be placed on hold for 10 business days until February 27, 2026. Within 10 days, your Account Manager will issue a contract for signature for the sign to remain on hold. Starting in March, signs can be placed on hold for 3 business days following the same procedure. The deadline to sign a contract is May 1, 2026, however, the deadline to submit graphics for physical signs to BIO’s vendor Freeman is April 15, 2026, and the deadline to approve the artwork to print with BIO/Freeman is April 22, 2026. After April 22, the physical sign’s printing is subject to a late production fee of 20% of the sign’s listed sales price. The deadline for to submit graphics digital signs will be Spring 2026. After the deadline, the digital sign’s production is subject to a late production fee of 20% of the sign’s listed sales price. All signage content must abide by BIO’s content guidelines and the SDCC content guidelines.
