Description

Turn Booth Traffic Into Guaranteed Engagement—Become an Expo Tour Sponsor

Stand out on the Expo floor and ensure the right attendees don’t just pass by—they stop, engage, and remember your brand. As an official Expo Tour Sponsor, your booth becomes a featured destination delivering high-quality traffic, curated introductions, and amplified visibility.

Watch this video to learn more about the Expo Tour program and hear success stories from past sponsors.

Want more information about NRF 2027 Expo Tours? Complete the Expo Tour interest form. 

Tour topics to choose from:

• SOLD OUT - AI Tech for Retail: Market-leading technologies in customer management, including utilizing AI for personalization, tools to engage with Generative AI and AI generated customer service agents.
• Customer Journey and Loyalty: Innovative solutions that enhance customer engagement through personalized experiences, loyalty programs, and seamless connections across in-store, online, and mobile touchpoints.
• Future Tech: Cutting edge technologies transforming retail, including connected commerce, intelligent automation, predictive shopping, robotics, and emerging AI driven solutions.
• Intelligent Retail & Customer-Centric Experiences: Technologies that connect customers with the right products, services, and experiences through AI, personalization, data-driven insights, and seamless engagement across every touchpoint.

Each Tour will run all three days and include up to 15 retailers per tour group. Please note that NRF can’t guarantee tour numbers. Each tour stop (at sponsor's booth) will be 8-10 mins. 

• Sunday – 10:15-12:15 and 12:30-2:30
• Monday – 10:15-12:15 and 12:30-2:30
• Tuesday – 10:15-12:15

Sponsor Obligation:
Expo Tour sponsors are required to have a designated person available to greet and speak to tour groups throughout each day. Because of the tour frequency and potential crowds at participating booths, having a designated person to greet and demo your products makes for the best representation of your company.

• Logos (2) | DUE: ASAP | SUBMIT LOGOS HERE  
• 1 full color logo as high-resolution vector file. .eps, .ai, or .pdf files are preferred. 
• 1 single-color - black or white - logo as high-resolution vector file. .eps, .ai, or .pdf files are preferred.

NOTE: NRF will not be providing expo tour attendee lists. Each sponsor is welcome to scan badges when the tour arrives at your booth.