Description

Turn Booth Traffic Into Guaranteed Engagement—Become an Expo Tour Sponsor

Stand out on the Expo floor and ensure the right attendees don’t just pass by—they stop, engage, and remember your brand. As an official Expo Tour Sponsor, your booth becomes a featured destination delivering high-quality traffic, curated introductions, and amplified visibility.

Watch this video to learn more about the Expo Tour program and hear success stories from past sponsors.

Want more information about NRF 2027 Expo Tours? Complete the Expo Tour interest form. 

Tour topics to choose from:

• AI in Retail: Market-leading technologies in customer management, including utilizing AI for personalization, tools to engage with Generative AI and AI generated customer service agents.
• Customer Journey and Loyalty: Innovative solutions to create personalized customer experiences and cutting-edge smart loyalty programs. This tour will also highlight technology that links physical and digital shopping experiences to connect the customer journey in store, online, in-app, and scaling personalization.
• Future Tech: Cutting edge digital and in-store technology including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage.
• Intelligent Retail & Customer-Centric Experiences: Technologies that align customers with products, services, and processes to match & show appreciation.

Each Tour will run all three days and include up to 15 retailers per tour group. Please note that NRF can’t guarantee tour numbers. Each tour stop (at sponsor's booth) will be 8-10 mins. 

• Sunday – 10:15-12:15 and 12:30-2:30
• Monday – 10:15-12:15 and 12:30-2:30
• Tuesday – 10:15-12:15

Sponsor Obligation:
Expo Tour sponsors are required to have a designated person available to greet and speak to tour groups throughout each day. Because of the tour frequency and potential crowds at participating booths, having a designated person to greet and demo your products makes for the best representation of your company.

• Logos (2) | DUE: ASAP | SUBMIT LOGOS HERE  
• 1 full color logo as high-resolution vector file. .eps, .ai, or .pdf files are preferred. 
• 1 single-color - black or white - logo as high-resolution vector file. .eps, .ai, or .pdf files are preferred.

NOTE: NRF will not be providing expo tour attendee lists. Each sponsor is welcome to scan badges when the tour arrives at your booth.