Description

This event will occur within walking distance of Javits Center at an event space called Lavan Midtown. The address is 641 W 42nd St which is about 8 blocks north of the Javits Center. It is an easy 10-12 minute walk straight up 11th Ave from Javits to 42nd St.

When: Sunday January 10, 2027
Location: Lavan New York - The Innovation of Space 
Address: 641 W 42nd St, New York
Anticipated Attendance: 400
Sponsorships: The only way to attend as a non-retailer is via sponsorship. All sponsors must be pre-approved by NRF. 

Target Audience:

• Approximately 400 senior executives - Senior Director level and above - from leading companies.
• Attendees represent supply chain leaders at retailers operating some of the most complex and scaled supply chain networks globally, including mass and big-box, grocery and omnichannel, health and beauty, wholesale and value, specialty, and pharmacy-led retailers.  Attendees will include Chief Supply Chain Officers and Chief Operating Officers as well as senior leaders from Planning and Forecasting, Sourcing, Transportation, Warehousing and Distribution, Retail and Merchandising Ops, Last-Mile and eCommerce Fulfillment, Reverse Logistics, Supply Chain Technology and Sustainability departments.
• NRF Big Show attendees can register for the Supply Chain Sunday programming at the point of registration for NRF Big Show.
• The event will also be promoted through our partner, Rethink Retail’s audience. Want more info? Download the RETHINK Retail Audience Fact Sheet - Supply Chain & Logistics.

Sunday, January 10, 2027 | 3:00 PM – 7:30 PM | Event Schedule

• Arrivals & Networking: 3:00 PM 
• Content: 3:30 PM – 6:30 PM
• Cocktails: 6:30 PM – 7:30 PM

Sponsor to provide: 

• Logos - 2 | DUE: ASAP | SUBMIT LOGOS HERE 
  • 1 full-color logo as high-resolution vector file. .eps, .ai or .pdf files are preferred. 
  • 1 single-color - black or white - logo as high-resolution vector file. .eps, .ai  or .pdf files preferred. 
• Optional gift item - suggested 400 qty
• Approved by NRF: Wednesday, November 11, 2026
•  Shipping: sponsors should ship gift items to the advance warehouse by Wednesday, December 2, 2026.

RETHINK Retail to provide: 

• Logo'd proofs - cups and napkins - for sponsor approval prior to production. Sponsor logo will be a one-color imprint in black.
• Specialty named themed cocktail
• Sponsor will receive the opt-in email list post show for a one time send. 
• Details to come

NOTE: 

• The sponsor receives 1 registration per $5,000 sponsorship spend. 
• All deliverables/benefits are specific to Supply Chain Sunday, not to Retail's Big Show.

Optional gift items - after NRF approval - can be sent to NRF for delivery with show management shipment. Must arrive by December 2nd to be included. If unable to make that deadline, sponsor can ship with their booth/materials and coordinate with NRF for onsite pick-up. 

PLEASE NOTE: In purchasing this sponsorship after November 18, 2026, standard deliverables may not be able to be fulfilled, including but not limited to: napkins & cups, onsite signage, and others. The NRF Fulfillment Team will advise on updated deadlines and/or deliverable items.