Description
Innovation Lab - Sustainability Experience - Wednesday, July 17, 12:30 - 2:00 pm
The Innovation Lab is a self-paced product development experience that showcases innovative solutions. When an attendee walks into the Innovation Lab, they are entering into a museum-like product development workshop that touches on the five focus areas of the event (Health and Nutrition, Novel Technology and Innovation, Sustainability, Food Safety, and Consumer Insights).In The Innovation Lab, there are different zones, for each focus area, and a worksheet attendees will leverage to walk through the experience and innovate a new product based on a customer profile and a challenge scenario.
As part of your sponsorship, participants can design a product or solve a challenge using your product or solution! The IFT team will help integrate your product or service into the challenge scenario related to Sustainability.
As part of being an Innovation Lab Sponsor, IFT will showcase your technology, ingredient, or research in the Innovation Lounge with information about your booth location, your innovation, and when your staff “docents” will be at the Innovation Lab on Wednesday to demonstrate or talk about your product or service. This presentation opportunity will connect the dots between the science, your products and your customers’ needs, with an immersive experience that ultimately draws a crowd during your timeslot.
The 2023 Innovation Lab enjoyed 944 visitors during only 2 hours of show time. At IFT FIRST 2024, the Innovation Lab will span 3 hours on Wednesday and will offer a sneak peek of your product/solution/innovation all day on Monday and Tuesday in the Innovation Lounge at IFT FIRST.
- Link your brand to Sustainability innovation and creative problem-solving
- Get exposure for your product and brand with a memorable and engaging experience
- Feature your ingredient, technology, research or innovation in an interactive activity for attendees to create a product
- Showcase your subject matter experts as scientific and technical docents, speaking about the technical application of the product or service with attendees, and help them navigate through your sponsored focus area within the Innovation Lab
- Promote your science-based solution and your related research simultaneously
- Gain opt-in leads of those who participated in the Innovation Lab
Pricing:
$7000 for a 90-minute presentation/docent timeslot for one focus area during the Wednesday Innovation Lab
or
$12,500 for a 3-hour presentation/docent timeslot for one focus area during the Wednesday Innovation Lab
