Option 1 - sponsor pays - Sponsor can brand the lounge as they see fit - with approval from NRF, Javits, and other entities. Sponsor will pay for their custom branding. NRF will coordinate the concessions and default tables and seating. Sponsor to pay for all fees and expenses associated with their design. NOTE: Sponsor must send the proposed lounge design by November 6 for NRF approval. 

Option 2 - (NRF pays) Sponsor can use the default branding that includes: 

• Floor clings 3 - 2'w x 2'h
• Meterboards 2 - double-sided, design specs 
• Tabletop signage 5 - 4"w x 6"h - double-sided

In addition, Sponsor will receive name recognition on the event website, mobile app, onsite materials, and signage - sponsor-designed creative of the overhead banner. 

Sponsor can provide an optional gift item or request a small footprint for an activation area. Any activations must be approved by NRF. The lounges are not manned by sponsor staff - excluding an approved activation - and are not extensions of the sponsor's exhibit booth.

Sponsor to provide: 

• Logos (2) | DUE: ASAP | SUBMIT LOGOS HERE 
  
  • 1 full-color logo as high-resolution vector file - .eps or .pdf
• 1 single-color - black or white logo as high-resolution vector file - .eps or .pdf.

• Sponsor-designed artwork | DUE: Wednesday, October 15, 2025 | SUBMIT GRAPHICS HERE