Description

Tell your story. Record a 30-minute podcast interview (with a retail client) during NRF Big Show 2024 with one of retail’s major podcast platforms: RETHINK Retail. The RETHINK Retail Podcast airs across all major streaming platforms as well as on their website, across RETHINK Retail's social media channels, and in their Global Retail Leaders Community Newsletter.  

• RETHINK Retail will share the interview transcript with sponsor 24 hours following taping and can schedule the episode to air the week following the Big Show. Or, if the sponsor needs more time to review, the RETHINK Retail team will work with the sponsor to determine the preferred air date.
  
• As part of the sponsor’s podcast appearance, the RETHINK Retail team will have their social team share a behind-the-scenes post during the taping with a call to action to visit the sponsor at their booth.
  
• RETHINK Retail will include a quote from the sponsor’s podcast interview in their event recap article as well as a snippet of the interview in their recap video.
  

Sponsor requirements:

• Sponsor will need to share the topic, and participants in advance of the event. A retail client is required.  
  
• RETHINK Retail will directly coordinate production schedules as well as work directly with the sponsor to develop the narrative of their show + share a full discussion guide ahead of the show. RETHINK Retail team is happy to conduct a dry run of the interview with the sponsor ahead of the Big Show upon request.
  

NRF to introduce sponsor to podcast partner, RETHINK Retail who will coordinate the scheduling, taping, and final output. Sponsor to connect with the third party to fulfill sponsorship.